If you can't tell by now, I am very interested in Twitter and how it can help public relations. To be honest, I was very skeptical of Twitter when I first heard of it, but once I started using it, I could definitely see its potential.
Lately, I have been going through good public relations twitter accounts and came up with a few ideas on how public relations practitioners could improve their twitter accounts.
1) Promote discussion: ask others questions and reply to their answers. Retweet what other people are saying. Look for people who have questions related to your field and reply.
2) Post a picture: people love pictures. It makes the account appear more real.
3) Share links: post an interesting video or link to a great article. It will help with promoting discussion and should help keep people interested.
4) Giveaways: Giveaways and promotions definitely keep people interested. They don't even have to be yours- you could just share an interesting giveaway that you found.
5) If pitching to a reporter, use the 140 characters well. Direct Message them if possible. Make sure you have built a relationship with them before pitching on Twitter.
Hope these tips help you out.
Olga Ball
Lately, I have been going through good public relations twitter accounts and came up with a few ideas on how public relations practitioners could improve their twitter accounts.
1) Promote discussion: ask others questions and reply to their answers. Retweet what other people are saying. Look for people who have questions related to your field and reply.
2) Post a picture: people love pictures. It makes the account appear more real.
3) Share links: post an interesting video or link to a great article. It will help with promoting discussion and should help keep people interested.
4) Giveaways: Giveaways and promotions definitely keep people interested. They don't even have to be yours- you could just share an interesting giveaway that you found.
5) If pitching to a reporter, use the 140 characters well. Direct Message them if possible. Make sure you have built a relationship with them before pitching on Twitter.
Hope these tips help you out.
Olga Ball
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