A big problem that has been detected in those who are just starting out with promoting companies through social networks is redundancy and frequency of updates. Some will post the same link over and over again, thinking that it will reach more people. This is not the case. In most situations, it has the opposite effect - posting the same information on Twitter and Facebook can annoy your followers and cause them to stop following your account.
Frequency of updates is also important to consider. Those who tweet very often can overload their readers with content to the point which the followers decide to no longer follow them. I spent some time researching how often is too often to tweet or post on Facebook, and most websites say the same thing: quality matters much more than quantity. Twitter and Facebook are about building relationships with your readers so keeping others interested is essential to effective social networking.
~Olga Ball
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