I just got back from the National College Media Convention in Louisville, and I loved it! The hotel was beautiful, Louisville was wonderful (and much colder than here!) and the sessions were amazing. One of the sessions that really made me think was Lynn Hoppes of ESPN.com's session on "How to Make Money By Blogging."
So how do you make money by blogging?
Hoppes said that one should find a niche that one is good at, that no one else blogs about. He said it needs to be specific, like covering the building of new stadiums and arenas.
Hoppes said to increase readership, one should use key words to increase search engine optimization. For example, if you are talking about LeBron James or Kobe Bryant, don't just say "LeBron" or "Kobe." Always use their full names to increase the chances of your entry appearing high in a search engine.
Also, Hoppes suggests writing like you are having a conversation with someone. Don't try too hard!
He also suggested using the "monetize" options and adding advertising once the blog increases in readership.
I will write more about the convention later this week.
Olga Ball
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