After the announcement of his decision to leave Cleveland for Miami, LeBron James has had to do a lot of PR in order to keep from being hated for his choice.
In order to avoid this situation, James should have told the Cleveland organization privately about his decision before announcing it on national television. This might have stopped the outburst from Cavs Owner Dan Gilbert and many Cleveland fans. Furthermore, he should have not made the decision so publicized, going as far as having a one-hour special on ESPN.
What he needs to do now in terms of public relations (and what he has been doing):
1. He went back to Akron, Ohio to thank those who supported him in his hometown.
2. He should do an appearance in Cleveland, thanking all of his fans there. Currently, he is not very liked in Cleveland and if he made an appearance, it would help.
3. Show that he cares about more than just winning. Talk about his love for the game.
good. You may look at his statements released on social media outlets such as Twitter.
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