On Tuesday, I drove two hours to Houston to apply for a visa. When I finally made it to the consulate, they told me that it was too early to apply for the visa. This is after I made several phone calls to both the Houston and DC consulate and confirmed that it was OK to come and get it. Plus, I searched the consulate website and couldn't find a date restriction. The Houston consulate barely had any information on their website.
This made me think of public relations and website content. I think a PR practitioner should watch the content on their organization's website and make sure it is up to date and does not leave gaps. Furthermore, the website should be able to provide a good overview for visitors. A website should be able to provide enough information to answer basic questions and should be interesting enough to ignite follow up questions.
a good comparison.
ReplyDelete