Friday, September 3, 2010

A Lesson in Learning Styles

This summer, when I was working for Profiles International, I had to create a lot of storyboards for possible video ideas. One of my huge projects was to plan a 15 minute video, which was shown at the company-wide meeting in July.

I came to my supervisor with a two page outline, complete with the time frames of each clip chosen for the video and why I chose those clips. My supervisor loved it and showed it to the Chief Marketing Officer. The Chief Marketing Officer then asked her to ask me to make a different version of the storyboard to take to the executive team: a version in Powerpoint--complete with a screenshot of each video and a short sentence about the video. My supervisor explained to me that the executive team is full of visual learners- who prefer to see a screenshot of the video and not read a lot of text.

Later, as the video was entering its production stage, I had to redo the story board another way. This time, it was a timeline format for our video producer, who needed to see where to place transitions.

From that point on, I made three different types of storyboards for the same projects. I learned that it is important to accommodate different learning styles so that everyone involved can understand the project.

No comments:

Post a Comment