Big 12 Public Relations: What Can Be Done?

As I mentioned earlier, I wrote about Nebraska and Colorado leaving the Big 12 for my crisis management and media framing, discussing whether the Big 12 effectively managed the public relations crisis.

I could go on and on about the crisis, and the Big 12, but that's in the past. I want to briefly discuss what Dan Beebe (the Big 12 commissioner) can do in terms of public relations to help show that it is still a strong conference in the future.

One of the concerns for the Big 12 conference right now is stability. Conference realignment seems to be occurring more often, and the Big 12 needs to show that it is strong enough to hold together during all future realignment.

 Beebe keeps stating over and over again that the Big 12 is not interested in expanding. I think that this statement is a bad move. If the Big 12 wanted to show that it is a strong conference that will last, it should be stating that expansion IS possible. In the TV revenue business of college football, the Big 12 needs to show that it is willing to expand if other conferences are threatening to take more of the Big 12's members. I think Beebe should not be so adamant about saying that the Big 12 would not be willing to expand.

Beebe should be stating often that the Big 12 is strong and would be willing to expand if it would help te conference in the future.

~Olga Ball