I have compiled this by researching what other people have said and from personal experience. What is the best way to insure that your tweets will be read or even retweeted? Here are a few questions to ask yourself before tweeting for your company:
1) Did I use proper spelling and grammar?
Yes, this is important, even on Twitter. If you spell something wrong or use the wrong form of "your," it just makes you (and the company) look bad
2)Is what I am saying actually important or interesting?
Some people tweet just to tweet. No one wants to know that you had a ham sandwich during your lunch break. Especially if you are tweeting on a company twitter, make sure what you are saying helps build relationships.
3) Will this tweet help the public relations plan?
Along with the idea of whether the tweet is interesting or important, one should consider, does the tweet line up with everything else you are doing as a company? Does it help promote your image? Sometimes it is easier to be negative about a situation on a social network so one should reread everything and make sure it is exactly how one wanted the tweet to come across.
~Olga Ball
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