A few entries ago, I discussed some tips from Lynn Hoppes on how to make money by blogging. But how do you use a blog to maximize your public relations efforts and build readership? Here are a few quick tips.
1) Find your niche and stick to the topic. Don't try to do too many things with your blog. Establish exactly what you want your blog to be and stick with it.
2) Be consistent about updating your blog. Decide whether you are going to update your blog daily, weekly or some other designated time and stick to the schedule. This helps build and maintain readership and get your name out there. If people are interested in your blog, they will know exactly when to come back for a new update.
3) Incorporate multimedia into your blog. Add useful videos and make the blog more visually appealing with photos. Create a poll if you have a question for your readers and make your blog more interactive.
4) Promote your blog through social media. Use Facebook and Twitter to build interest. Do not simply state "read our blog." Instead you could say something along the lines of, "No one cares about the bologna sandwich you had for lunch. Read our blog to learn how to maximize your Twitter for public relations efforts." and include a link to your blog.
I hope these tips are useful.
~Olga Ball
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